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Crown Prince, a family-owned company founded in 1948, provides high-quality canned seafood products. Guided by three generations of the Hoffman family, the company has grown slowly and carefully, with a strong emphasis on quality. The staple product of the Norwegian Fish Importers line was the Crown Prince canned sardine, named directly from Norway, where different types of sardine had distinct monikers, such as "Crown Prince" and "Three Star." The Crown Prince sardine was one of the most popular items, and when the company expanded its seafood offerings by 1985, adopting the "Crown Prince" name was a natural choice, allowing the brand to reflect its nearly 40-year history and origins.
About Us: Crown Prince is a family-owned business that has been in operation since 1948. The company has been guided by three generations of the Hoffman family, who have overseen its gradual and careful expansion, with a focus on delivering quality products. The company's roots can be traced back to its original staple product, the Crown Prince canned sardine, which was named after the Norwegian tradition of assigning different names to various types of sardines, such as "Crown Prince" and "Three Star." The Crown Prince sardine was one of the most popular items in the company's Norwegian Fish Importers line, and when Crown Prince branched out to provide a wider range of seafood products by 1985, the decision to retain the established "Crown Prince" name was a strategic move, allowing the company to build upon its nearly four-decade-old heritage and identity.
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